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A faith-rooted creative hub
A faith-rooted creative hub building books, journals, music, and digital content — with one quiet conviction: that a story told with care, and rooted in faith, can meet someone in the middle of their healing and walk them forward.
“The Lord is my shepherd, I lack nothing.”
Psalm 23:1
A note before you begin
Shepherd 23 Studios is the work of my hands and my heart. I founded it as the first subsidiary of our family’s Lois Holding Group, and everything we make here begins with one belief: that a story told with care can meet you in the middle of a hard season and help you remember who you are.
We write books. We design journals. We make music. We build it for the woman in the middle of a hard season, and for the parent reading a bedtime story to a small, brave child. Bear Cub Learns to Dance is out in the world now. The Intentional Journal is still being made, with the same care — it comes when it’s ready, not when a calendar says so.
Serena
Serena Payne · Founder & Creative Director
What we make
Every product serves the same family at a different point on the journey. None of them are one-off — each is a story with room to grow.
Who we’re writing to
A studio with a long memory
Shepherd 23 Studios is the first subsidiary of Lois Holding Group — a family-owned company where each brand can support the others without losing its voice. Rooted in faith, built with intention.
Shepherd 23 Studios · Velvet Stationery Co. · 42nd & Forest